Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Heribert Meffert (Hrsg.)
| Year of publication: |
1999
|
|---|---|
| Other Persons: | Meffert, Heribert (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Management | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Marketingmanagement | Marketing management | Umweltmanagement | Environmental management | Internationales Marketing | International marketing | Betriebswirtschaftslehre | Business economics | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 562 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammlung ; Collection of articles written by one author ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturangaben Enth. 22 Beitr. |
| ISBN: | 978-3-322-84426-2 ; 3-409-11520-X |
| Classification: | Marketing ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001401240