Marktsegmentierung im Industriegüterbereich am Beispiel eines Komponentenherstellers
Christopher Blum; Matthias Schmieder
| Year of publication: |
2007
|
|---|---|
| Authors: | Blum, Christopher ; Schmieder, Matthias |
| Publisher: |
Aachen : Shaker |
| Subject: | Moeller-Firmengruppe <Bonn> | Elektronikindustrie | Electronics industry | Elektronisches Bauelement | Electronic component | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Marktsegmentierung | Market segmentation | Deutschland | Germany | Business-to-Business-Marketing | Zulieferindustrie |
| Extent: | V, 148 S. Ill., graph. Darst. 30 cm, 231 gr. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 142 - 147 |
| ISBN: | 978-3-8322-6325-6 ; 3-8322-6325-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003494213