Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic : an application of the theory of reasoned action
Year of publication: |
2021
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Authors: | Ackermann, Claire-Lise ; Sun, Haoye ; Teichert, Thorsten ; Tercia, Christiana ; Trivedi, Rohit |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 17/18, p. 1840-1865
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Subject: | altruistic benefits | COVID-19 pandemic | face masks | prosocial behaviour | self-expression benefits | theory of reasoned action | Konsumentenverhalten | Consumer behaviour | Coronavirus | Epidemie | Epidemic | Soziales Verhalten | Social behaviour | Altruismus | Altruism |
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