Mass-customised products : are they bought for uniqueness or to overcome problems with standard products?
Stefan Michel; Michael Kreuzer; Richard Kühn; Anne Stringfellow; Jan H. Schumann
| Year of publication: |
2009
|
|---|---|
| Authors: | Michel, Stefan ; Kreuzer, Michael ; Kühn, Richard ; Stringfellow, Anne ; Schumann, Jan Hendrik |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 8.2009, 4, p. 307-327
|
| Subject: | Mass Customization | Mass customization | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Marktsegmentierung | Market segmentation | Bekleidungsindustrie | Clothing industry | Schweiz | Switzerland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003916596