Mass customization and consumer behaviors : exploring the roles of perceived value, perceived cost, and time pressure
Chun-Hung Hugo Tang, Alei (Aileen) Fan, Jae En Park
| Year of publication: |
2025
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|---|---|
| Authors: | Tang, Chun-Hung ; Fan, Alei ; Park, Jae En |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 130.2025, Art.-No. 104278, p. 1-8
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| Subject: | Customization | Perceived cost | Perceived value | Time pressure | Konsumentenverhalten | Consumer behaviour | Mass Customization | Mass customization | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2025.104278 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015434716