Mass customization for long-term relationship development : why consumers purchase mass customized products again
Seiji Endo; Doris H. Kincade
| Year of publication: |
2008
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|---|---|
| Authors: | Endo, Seiji ; Kincade, Doris H. |
| Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 11.2008, 3, p. 275-294
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853813