Mass customization for personalized communication environments : integrating human factors

[edited by] Constantinos Mourlas, Panagiotis Germanakos

1. The life event cycle / Florian Siems, Dominik Walcher -- 2. Optimizing consumer responses to mass customization / Ruth Mugge, Jan Schoormans -- 3. Resource implications of manufacturer-customer interactions in mass customization / Emmanuel Kodzi Jr., Rado Gazo -- 4. A multi-agent system for recommending customized families of products / Seung Moon, Timothy Simpson, Soundar Kumara -- 5. Developing interoperability in mass customization information systems / Ricardo Jardim-Goncalves, António Grilo, Adolfo Steiger-Garcao -- 6. Mass customization with configurable products and configurators / Mikko Heiskala ... [et al.] -- 7. A dynamic user centric framework for enhancing services effectiveness aiming at mass customization / Mario Belk ... [et al.] -- 8. Adaptive interaction for mass customisation / Gulden Uchyigit -- 9. Personalizing the TV experience / Regina Bernhaupt, David Wilfinger, Thomas Mirlacher -- 10. Affective human factors design with ambient intelligence for product ecosystems / Roger Jiao, Qianli Xu -- 11. Technological and psychological Fundamentals of psychological customization systems / Timo Saari, Marko Turpeinen, Niklas Ravaja -- 12. Expected and realized costs and benefits from implementing product configuration systems / Kasper Edwards -- 13. Usability and user experience evaluation methods / Regina Bernhaupt -- 14. Effective product customization on the web / Pratyush Bharati, Abhijit Chaudhury

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Year of publication:	2010
Other Persons:	Mourlas, Constantinos (contributor) ; Germanakos, Panagiotis (contributor)
Institutions:	IGI Global (contributor)
Publisher:	Hershey, Pa : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
Subject:	Mass Customization \| Mass customization \| Beziehungsmarketing \| Relationship marketing
Description of contents:	"This book focuses on the customization of services and communication environments to advance user satisfaction"--Provided by publisher. Table of Contents [external.dandelon.com]

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Extent:	Online-Ressource(electronic texts (xix, 298 p. : ill.))
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web Also available in print.
ISBN:	978-1-60566-261-9 ; 1-60566-261-5 ; 1-60566-260-7 ; 978-1-60566-260-2 ; 978-1-61692-393-8 ; 1-60566-260-7 ; 978-1-61692-393-8 ; 978-1-60566-260-2
Other identifiers:	10.4018/978-1-60566-260-2 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011726420