Mass customization in the age of AI : a conversation with Frank Piller
Jim Euchner talks with Frank Piller about the many variants of mass customization and how they are being revived with AI
| Year of publication: |
2024
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| Other Persons: | Piller, Frank T. (interviewee) ; Euchner, James A. (interviewer) |
| Published in: |
Research-technology management : RTM. - Abingdon : Routledge, ISSN 1930-0166, ZDB-ID 2082426-9. - Vol. 67.2024, 4, p. 14-20
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| Subject: | Mass Customization | Mass customization | Beziehungsmarketing | Relationship marketing |
freely available
| Type of publication: | Article |
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| Type of publication (narrower categories): | Interview ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08956308.2024.2350919 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014574388