Mass customization in the automotive industry : comparing interdealer trading and reconfiguration flexibilities in order fulfillment
Philip G. Brabazon; Bart MacCarthy; Andrew Woodcock; Robert W. Hawkins
| Year of publication: |
2010
|
|---|---|
| Authors: | Brabazon, Philip G. ; MacCarthy, Bart ; Woodcock, Andrew ; Hawkins, Robert W. |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 19.2010, 5, p. 489-502
|
| Subject: | Kfz-Industrie | Automotive industry | Mass Customization | Mass customization | Lieferkette | Supply chain | Auftragsabwicklung | Order processing | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008661275