Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Marwa Meddeb and Jean-Louis Moulins
| Year of publication: |
2024
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| Authors: | Meddeb, Marwa ; Moulins, Jean-Louis |
| Published in: |
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023. - Cham : Springer Nature Switzerland, ISBN 978-3-031-53286-3. - 2024, p. 1-10
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| Subject: | Mass customization (MC) | Online sales configurator capabilities (OSCCs) | Psychological empowerment | Psychological ownership | Mass Customization | Mass customization | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Arbeitspsychologie | Organizational psychology | Verkaufspersonal | Salespeople | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-53286-3_1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014500979