Masstige consumption : a motivation-desire-outcome framework with implications for luxury brand management
Abhirupa Roy, Manish Das, Weng Marc Lim, Anjana Kalai
| Year of publication: |
2025
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| Authors: | Roy, Abhirupa ; Das, Manish ; Lim, Weng Marc ; Kalai, Anjana |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 38.2025, 1, p. 27-58
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| Subject: | Conceptual | luxury | mass prestige | masstige | motivation-desire-outcome framework | self-fulfillment | social status | Luxusgüter | Luxury goods | Sozialer Status | Social status | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2025.2449697 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015519800