Masstige strategies on social media : The influence on sentiments and attitude toward the brand
| Year of publication: |
2021
|
|---|---|
| Authors: | Bilro, Ricardo Godinho ; Loureiro, Sandra Maria Correia ; dos Santos, Joana Fonseca |
| Published in: |
International Journal of Consumer Studies. - Wiley, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2021, 4 (23.08.), p. 1113-1126
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12747 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012635159