Mastering data mining : the art and science of customer relationship management
Michael J. A. Berry ; Gordon Linoff
| Year of publication: |
2000
|
|---|---|
| Authors: | Berry, Michael J. A. ; Linoff, Gordon |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Data Mining | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 494 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-33123-6 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004551475