Mastering the digital marketplace : practical strategies for competitiveness in the new economy
Douglas F. Aldrich
| Year of publication: |
1999
|
|---|---|
| Authors: | Aldrich, Douglas F. |
| Publisher: |
New York : John Wiley & Sons |
| Subject: | New Economy | New economy | Electronic Commerce | E-commerce | Internationaler Wettbewerb | International competition | Computerunterstütztes Verfahren | Marketing | Handel | Internet |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Extent: | XIV, 321 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index : £19.50 : CIP entry (Oct.) |
| ISBN: | 0-471-34546-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001367175