Match your own price? : self-matching as a retailer’s multichannel pricing strategy
Pavel Kireyev, Vineet Kumar, Elie Ofek
| Year of publication: |
November-December 2017
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| Authors: | Kireyev, Pavel ; Kumar, Vineet ; Ofek, Elie |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 6, p. 908-930
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| Subject: | price self-matching | multichannel retailing | pricing strategy | online shopping | omnichannel | price discrimination | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Preisdifferenzierung | Price discrimination | Multikanalvertrieb | Multichannel strategy | Einzelhandelspreis | Retail price | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2017.1035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011791427