Matching audio/video app features with young user preferences : an integrated approach
Year of publication: |
2023
|
---|---|
Authors: | Lin, Chin-Feng ; Fu, Chen-Su ; Wu, Chi-Yun |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 5, p. 1810-1823
|
Subject: | conjoint analysis | Kano two-dimensional quality | means-end chains | mobile application | perception | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Wahrnehmung | Perception | Produktqualität | Product quality | Qualitätsmanagement | Quality management | Dienstleistungsqualität | Service quality | Marktforschung | Market research | Kundenzufriedenheit | Customer satisfaction | Matching | Theorie | Theory | Mobilkommunikation | Mobile communications |
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