Matching digital companions with customers : the role of perceived similarity
Katja Gelbrich, Alina Kerath, HaeEun Helen Chun
| Year of publication: |
2023
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|---|---|
| Authors: | Gelbrich, Katja ; Kerath, Alina ; Chun, HaeEun Helen |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 11, p. 2291-2305
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| Subject: | co-consumers | consumption enjoyment | digital agents | digital companions | human-likeness | perceived connectedness | perceived goal-relevant similarity | virtual friends | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Online-Handel | Online retailing | Social Web | Social web | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21893 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432400