Matching e-tailing strategies to customers's behaviour : three levels of interaction
Bela Florenthal and Aviv Shoham
| Year of publication: |
2009
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|---|---|
| Authors: | Florenthal, Bela ; Shoham, Aviv |
| Published in: |
Electronic markets : benefits, costs and risks. - Basingstoke, Hampshire [u.a.] : Palgrave Macmillan, ISBN 0-230-22922-0. - 2009, p. 11-35
|
| Subject: | Electronic Commerce | E-commerce | Internet | Online-Handel | Online retailing | Informationstechnik | Information technology | Konsumentenverhalten | Consumer behaviour | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003938786