Matching value propositions with varied customer needs: The role of service modularity
| Year of publication: |
2018
|
|---|---|
| Authors: | Heikka, Eija-Liisa ; Frandsen, Thomas ; Hsuan Mikkola, Juliana |
| Published in: |
Knowledge and Process Management. - Wiley, ISSN 1092-4604, ZDB-ID 2021210-0. - 2018 (23.01.)
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/kpm.1556 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083724