Materialism and the boomerang effect of descriptive norm demarketing : extension and remedy in an environmental context
Year of publication: |
2016
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Authors: | Yakobovitch, Nadav ; Grinstein, Amir |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 35.2016, 1, p. 91-107
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Subject: | descriptive norm | materialism | demarketing | carbon footprint | carbon labeling | Umweltbelastung | Pollution | Umweltschutz | Environmental protection | USA | United States |
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