Materialism, religion, and implications for marketing : an ethnographic study of Nichiren Buddhism
Koushiki Choudhury
| Year of publication: |
2014
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|---|---|
| Authors: | Choudhury, Koushiki |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 9, p. 683-697
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| Subject: | Buddhismus | Buddhism | Konsumentenverhalten | Consumer behaviour | Ethnologie | Ethnology | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010405140