Maximizing customer satisfaction through an online recommendation system : a novel associative classification model
Yuanchun Jiang; Jennifer Shang; Yezheng Liu
| Year of publication: |
2010
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|---|---|
| Authors: | Jiang, Yuanchun ; Shang, Jennifer ; Liu, Yezheng |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 51654-5. - Vol. 48.2009/10, 3, p. 470-479
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| Subject: | Kundenzufriedenheit | Customer satisfaction | Personalisierung | Personalization | Internet | Klassifikation | Classification |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003952462