Measurement in marketing : operationalization of latent constructs
Azza Frikha
| Year of publication: |
2019
|
|---|---|
| Authors: | Frikha, Azza |
| Publisher: |
London, UK : ISTE Hoboken, NJ : Wiley |
| Subject: | Marketing | Messung | Measurement | Item-Response-Theorie | Item response theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xviii, 220 Seiten Diagramme 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverzeichnis: Seite [201]-218 |
| ISBN: | 978-1-78630-462-9 ; 978-1-119-67128-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012125941