Measurement model of the projected and perceived image through the organizational identity of the Volvo Ocean Race Brazil event
Lígia Najdzion, Sara Joana Gadotti dos Anjos, Vitor Roslindo Kuhn, Francisco Antonio dos Anjos
| Year of publication: |
2023
|
|---|---|
| Authors: | Najdzion, Lígia ; Anjos, Sara Joana Gadotti dos ; Kuhn, Victor Roslindo ; Dos Anjos, Francisco Antonio |
| Published in: |
International journal of event and festival management. - Bingley : Emerald, ISSN 1758-2962, ZDB-ID 2543185-7. - Vol. 14.2023, 4, p. 398-422
|
| Subject: | Organizational identity | Projected image | Perceived image | Event | Tourist destination | Volvo ocean race | Unternehmenskultur | Corporate culture | Brasilien | Brazil | Firmenimage | Corporate reputation | Markenimage | Brand image | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJEFM-10-2022-0081 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014429623