Measurement of factors influencing online shopper buying decisions : a scale development and validation
Year of publication: |
2021
|
---|---|
Authors: | Fernandes, Semila Fenelly ; Venkatesh, V. G. ; Panda, Rajesh ; Shi, Yangyan |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-11
|
Subject: | Online shopping influences | Online susceptibility scale | Scale development | E-commerce | Buying behaviour | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | Messung | Measurement | Kundenzufriedenheit | Customer satisfaction |
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