Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Vithala R. Rao; Henrik Sattler
| Year of publication: |
2000
|
|---|---|
| Authors: | Rao, Vithala R. ; Sattler, Henrik |
| Published in: |
Conjoint measurement : methods and applications. - Berlin : Springer, ISBN 3-540-66526-9. - 1999, p. 47-66
|
| Subject: | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Preiselastizität | Price elasticity | Markenartikel | Brand | Signalling | Allokation | Allocation | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | In: Conjoint measurement |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001444664