Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Vithala R. Rao and Henrik Sattler
| Year of publication: |
2007
|
|---|---|
| Authors: | Rao, Vithala R. ; Sattler, Henrik |
| Published in: |
Conjoint measurement : methods and applications. - Berlin : Springer, ISBN 3-540-71403-0. - 2007, p. 31-46
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| Subject: | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Preiselastizität | Price elasticity | Markenartikel | Brand | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003544570