Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Tatiana Bouzdine-Chameeva; Alain Ferrand; Pierre Valette-Florence; Nicolas Chanavat
| Year of publication: |
2015
|
|---|---|
| Authors: | Bouzdine-Chameeva, Tatiana ; Ferrand, Alain ; Valette-Florence, Pierre ; Chanavat, Nicolas |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 18.2015, 3, p. 407-420
|
| Subject: | Sporting brands | Brand associations | Causal mapping | Segmentation | Research methods | Fußball | Football | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Europa | Europe | Markenimage | Brand image | Markenartikel | Brand | Profisport | Professional sports | Sportveranstaltung | Sport event |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011381876