Measures of implicit cognition for marketing research
by Thorsten Teichert, Alexander Graf, Sajad Rezaei, Philipp Wörfel and Helen Duh
| Year of publication: |
2019
|
|---|---|
| Authors: | Teichert, Thorsten ; Graf, Alexander ; Sajad Rezaei ; Wörfel, Philipp ; Duh, Helen Inseng |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 41.2019, 3, p. 48-76
|
| Subject: | Implicit Cognition | Marketing Research | Implicit Association Test | Emotional Stroop Task | Approach-Avoidance-Task | Marktforschung | Market research | Kognition | Cognition | Emotion | Messung | Measurement | Befragung | Interview |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.15358/0344-1369-2019-3-48 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012062395