Measuring and managing organisations' social media climate : the social media climate index
Isabelle Hillebrandt, Björn S. Ivens, Janice Molloy, Hellen Oppelt, Philipp A. Rauschnabel
| Year of publication: |
2018
|
|---|---|
| Authors: | Hillebrandt, Isabelle ; Ivens, Björn Sven ; Molloy, Janice ; Oppelt, Hellen ; Rauschnabel, Philipp A. |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 13.2018, 1, p. 1-20
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| Subject: | social media climate | social media climate index | SOMECLIX | social media marketing | social media culture | Social Web | Social web | Online-Marketing | Internet marketing | Klimawandel | Climate change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2018.099854 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012056055