Measuring and managing returns from retailer-customized coupon campaigns
Rajkumar Venkatesan & Paul W. Farris
| Year of publication: |
2012
|
|---|---|
| Authors: | Venkatesan, Rajkumar ; Farris, Paul W. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 1, p. 76-94
|
| Subject: | Kundenbindungsprogramm | Loyalty program | Werbewirkung | Advertising effects | Kaufmotiv | Consumer motivation | Lebensmitteleinzelhandel | Food retailing | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009729590