Measuring and managing the externality of managerial responses to online customer reviews
Wei Chen, Bin Gu, Qiang Ye, Kevin Xiaoguo Zhu
| Year of publication: |
2019
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|---|---|
| Authors: | Chen, Wei ; Gu, Bin ; Ye, Qiang ; Zhu, Kevin |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 1, p. 81-96
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| Subject: | online interactions with customers | managerial responses | customer reviews | externality | volume | valence | mechanisms | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Führungskräfte | Managers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2018.0781 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012036914