Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Houcine Akrout, Mona Mrad
| Year of publication: |
2023
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|---|---|
| Authors: | Akrout, Houcine ; Mrad, Mona |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 154.2023, p. 1-19
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| Subject: | Brand hate | Consumer-brand relationships | Emic/Etic | Negative emotions | Scale development | Konsumentenverhalten | Consumer behaviour | Emotion | Markenimage | Brand image | Markenartikel | Brand | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.08.053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013468640