Measuring customer attitudes toward single vs. hybrid retail formats : impact of gender and brand name familiarity
Yoon C. Cho
| Year of publication: |
2007
|
|---|---|
| Authors: | Cho, Yoon C. |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 11075557. - Vol. 23.2007, 4, p. 79-92
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009881456