Measuring customer profitability in complex environments: an interdisciplinary contingency framework
| Year of publication: |
2012
|
|---|---|
| Authors: | Holm, Morten ; Kumar, V. ; Rohde, Carsten |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 40.2012, 3, p. 387-402
|