Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods
Bob E. Hayes
| Year of publication: |
2008 ; 3. ed.
|
|---|---|
| Publisher: |
Milwaukee, Wis : ASQ Quality Press |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Befragung | Interview | Messung | Measurement | Statistische Methode | Statistical method | Verbraucherzufriedenheit | Umfrage |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxiii, 287 p. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 275-280) and index |
| ISBN: | 978-0-87389-743-3 ; 0-87389-743-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003697938