Measuring destination image : a novel approach based on visual data mining : a methodological proposal and an application to European islands
Anastasia Arabadzhyan, Paolo Figini, Laura Vici
| Year of publication: |
2021
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|---|---|
| Authors: | Arabadzhyan, Anastasia ; Figini, Paolo ; Vici, Laura |
| Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 20.2021, p. 1-19
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| Subject: | Destination image | Data mining | External events | Image recognition | User generated content | Data Mining | Destinationsmanagement | Destination management | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2021.100611 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012588636