Measuring ease of use of mobile applications in e-commerce retailing from the perspective of consumer online shopping behaviour patterns
Xiong Li, Xiaodong Zhao, Wangtu (Ato) Xu, Wei Pu
| Year of publication: |
2020
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|---|---|
| Authors: | Li, Xiong ; Zhao, Xiaodong ; Xu, Wangtu ; Pu, Wei |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-12
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| Subject: | Consumer online shopping behaviour | E-commerce retailing | Ease of use | Information distance | Mobile apps | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Mobile Anwendung | Mobile application | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102093 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012268992