Measuring the effects of customized targeted promotions on retailer profits : prescriptive analytics using basket-level econometric analysis
Alexander Chaudhry, Carrie Heilman, P.B. Seetharaman
| Year of publication: |
2024
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| Authors: | Chaudhry, Alexander ; Heilman, Carrie ; Seetharaman, Seethu |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 12.2024, 4, p. 1028-1051
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| Subject: | Basket-level demand modeling | Customized coupons | Prescriptive analytics | Retail profitability | Targeted promotions | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Rentabilität | Profitability | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-023-00253-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015138158