Measuring innovativeness for the adoption of industrial products
Year of publication: |
2003
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Authors: | Fell, David R. ; Hansen, Eric N. ; Becker, Boris W. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 32.2003, 4, p. 347
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