Measuring Intercultural Sensitivityin Different Cultural Context
Year of publication: |
2000
|
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Authors: | Fritz, Wolfgang ; Möllenberg, Antje ; Chen, Guo-Ming |
Institutions: | Technische Universität Braunschweig / Institut für Marketing |
Subject: | Internationalisierung | internatinalization | Kulturkontakt | Interkulturelles Verstehen |
Extent: | 20 p. 74,33 p. application/pdf |
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Series: | AP ; Nr. 00/11 |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 3-933628-33-4 |
Classification: | Export marketing ; Operations research. Other aspects ; Individual Working Papers, Preprints ; GERMANY |
Source: | USB Cologne (business full texts) |
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