Measuring Intercultural Sensitivityin Different Cultural Context
| Year of publication: |
2000
|
|---|---|
| Authors: | Fritz, Wolfgang ; Möllenberg, Antje ; Chen, Guo-Ming |
| Institutions: | Technische Universität Braunschweig / Institut für Marketing |
| Subject: | Internationalisierung | internatinalization | Kulturkontakt | Interkulturelles Verstehen |
| Extent: | 20 p. 74,33 p. application/pdf |
|---|---|
| Series: | AP ; Nr. 00/11 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-933628-33-4 |
| Classification: | Export marketing ; Operations research. Other aspects ; Individual Working Papers, Preprints ; GERMANY |
| Source: | USB Cologne (business full texts) |
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