Measuring latent individual difference variables with a conjoint design and structural equation modeling
Bert Weijters, Berre Deltomme, Karen Gorissen, Hans Baumgartner
| Year of publication: |
2024
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|---|---|
| Authors: | Weijters, Bert ; Deltomme, Berre ; Gorissen, Karen ; Baumgartner, Hans |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 35.2024, 2, p. 245-257
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| Subject: | Conjoint Analysis | Eco-utility | Individual Differences | Measurement | Structural Equation Modeling | Conjoint-Analyse | Conjoint analysis | Strukturgleichungsmodell | Structural equation model | Theorie | Theory | Marktforschung | Market research | Messung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-023-09695-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015125211