Measuring Long Term Superior Performance: or How to Compare Apples with Oranges

The measurement of company performance poses several challenges. Three critical ones are: balancing short-term and long-term performance, the need to use multiple measures to capture the broad meaning of performance, and finding the right peer comparators. We argue that truly sustainable long term superior performance should be observed over an extended period, and in comparison with industry peers from around the world...

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Year of publication:	2008
Authors:	Yip, George ; Johnson, Gerry ; Devinney, Timothy
Institutions:	Advanced Institute of Management Research <London>
Subject:	Unternehmenserfolg \| Leistungsbewertung

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Extent:	239616 bytes 37 p. application/pdf
Series:	Advanced Institute of Management Research - Publications AIM Research Working Paper Series ; 63 (2008)
Type of publication:	Book / Working Paper
Language:	English
Classification:	Accounting and auditing. Other aspects ; Individual Working Papers, Preprints ; United Kingdom
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005862773