Measuring marketing communication
Lin Grensing-Pophal
| Year of publication: |
2011
|
|---|---|
| Authors: | Grensing-Pophal, Lin |
| Published in: |
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership. - San Francisco, Calif. : Jossey-Bass, ISBN 978-0-470-89406-4. - 2011, p. 417-429
|
| Subject: | Marketing | Werbewirkung | Advertising effects | Markenimage | Brand image | Performance-Messung | Performance measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Article in book |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
