Measuring mobile telecom service innovativeness among youth : an application of domain-specific innovativeness scale
Lokesh Jasrai
| Year of publication: |
June 2014
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|---|---|
| Authors: | Jasrai, Lokesh |
| Published in: |
Paradigm : the journal of Institute of Management Technology. - Ghaziabad : IMT, ISSN 0971-8907, ZDB-ID 1420854-4. - Vol. 18.2014, 1, p. 103-116
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| Subject: | Consumer innovativeness | diffusion of innovation | product involvement | opinion leadership | need for uniqueness | venturesomeness | price insensitivity | Innovation | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Jugendliche | Youth | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0971890714540369 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011759588