Measuring relationship quality in luxury product : exploratory factor analysis
Shubhi Agarwal and Anand Mohan Agrawal
| Year of publication: |
2021
|
|---|---|
| Authors: | Agarwal, Shubhi ; Agrawal, Anand Mohan |
| Published in: |
International journal of product development : IJPD. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8178, ZDB-ID 2170812-5. - Vol. 25.2021, 3, p. 242-254
|
| Subject: | exploratory factor analysis | high-involvement category products | jewellery | luxury products | relationship quality | Luxusgüter | Luxury goods | Faktorenanalyse | Factor analysis | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Produktivität | Productivity | Produktqualität | Product quality | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPD.2021.118043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012672348