Measuring stock market reaction to sponsorship announcements : the case of Fiat and Juventus
Year of publication: |
2008
|
---|---|
Authors: | Spais, George S. ; Filis, George N. |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 16.2007/08, 3, p. 169-180
|
Subject: | Fiat Auto SpA | Fußball | Football | Kfz-Industrie | Automotive industry | Sponsoring | Sponsorship | Aktienmarkt | Stock market | Italien | Italy | 2007-2008 |
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