Measuring supportiveness of the Internet and mobile platforms for personalized ad
Jun San Kim and Jae Kyu Lee
| Year of publication: |
2013
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|---|---|
| Authors: | Kim, Jun San ; Lee, Jae Kyu |
| Published in: |
Co-created effective, agile, and trusted eServices : 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, 13 - 15 August 2013 ; proceedings. - Berlin : Springer, ISBN 978-3-642-39807-0. - 2013, p. 26-37
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| Subject: | Internet | Mobilkommunikation | Mobile communications | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010188233