Measuring the Appraisal of Ad-Based Affect with Ad Promises
Year of publication: |
1998
|
---|---|
Authors: | Peterson, Mark ; Malhorta, Naresh K. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 42.1998, 3, p. 227-239
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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