Measuring the effect of advertising : a comprehensive approach
David R. Corkindale ; Sherril H. Kennedy
| Year of publication: |
1975
|
|---|---|
| Authors: | Corkindale, David R. ; Kennedy, Sherril |
| Publisher: |
Farnborough, Hants. : Saxon House [u.a.] |
| Extent: | XVII, 241 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-347-01110-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004006598